PRIVACY NOTICE
Last updated March 30, 2026
This Privacy Notice for Bay Area Vital Link, Inc. (doing business as Vital Link Medical Alert Systems) (“we,” “us,” or “our”), describes how and why we might access, collect, store, use, and/or share (“process”) your personal information when you use our services (“Services”), including when you:
Visit our website at https://vital-link.com or any website of ours that links to this Privacy Notice
Use Medical Alert Services. Vital Link Medical Alert Systems provides in-home and on-the-go medical alert systems for seniors. We offer 24/7 emergency response monitoring, in-person installation, and ongoing customer support.
Engage with us in other related ways, including any marketing or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at asher@vital-link.com.
SUMMARY OF KEY POINTS
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information? We may process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law.
Do we collect any information from third parties? We do not collect any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties.
How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information.
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request, or by contacting us at asher@vital-link.com.
TABLE OF CONTENTS
- WHAT INFORMATION DO WE COLLECT?
- HOW DO WE PROCESS YOUR INFORMATION?
- WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
- DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
- HOW LONG DO WE KEEP YOUR INFORMATION?
- HOW DO WE KEEP YOUR INFORMATION SAFE?
- LINKS TO OTHER SITES
- DO WE COLLECT INFORMATION FROM MINORS?
- WHAT ARE YOUR PRIVACY RIGHTS?
- CONTROLS FOR DO-NOT-TRACK FEATURES
- DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
- DO WE MAKE UPDATES TO THIS NOTICE?
- HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
- HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
The personal information we collect may include: names, phone numbers, email addresses, mailing addresses, billing addresses, debit/credit card numbers, medical history, medication information, allergy information, emergency contact information, health conditions, date of birth, and physical address of monitoring location.
Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information: health data and financial data.
Information automatically collected
We automatically collect certain information when you visit, use, or navigate the Services. This information may include your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our Services.
The information we collect includes:
Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services.
Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services.
Location Data. We collect location data such as information about your device’s location, which can be either precise or imprecise.
Google API. Our use of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.
2. HOW DO WE PROCESS YOUR INFORMATION?
We process your personal information for a variety of reasons, including:
To deliver and facilitate delivery of services to the user. To respond to user inquiries and offer support. To send administrative information to you. To fulfill and manage your orders. To request feedback. To send you marketing and promotional communications. To deliver targeted advertising to you. To post testimonials. To protect our Services. To evaluate and improve our Services, products, marketing, and your experience. To identify usage trends. To determine the effectiveness of our marketing and promotional campaigns. To comply with our legal obligations.
3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
We may need to share your personal information in the following situations:
Business Transfers. We may share or transfer your information in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
When we use Google Maps Platform APIs. We may share your information with certain Google Maps Platform APIs. Google Maps uses GPS, Wi-Fi, and cell towers to estimate your location.
Device Location for Emergency Services. You authorize Vital Link Medical Alert Systems to collect your IoT emergency response pendant device location from third parties including wireless carriers and to use it to provide assistance services to you. Vital Link Medical Alert Systems will share your location with individuals you authorize as well as first responders and call centers in order to provide you with assistance, including showing your location in near-real time in a web portal or application. Your consent will be valid for the duration of your relationship with us unless you revoke it. You may revoke your consent by calling 510-338-3466. If you do not consent or you revoke consent, we may be unable to provide you with assistance.
4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
We may use cookies and similar tracking technologies to gather information when you interact with our Services. We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising.
Bay Area Vital Link reserves the right to use cookies to identify individuals so they do not have to re-enter a user ID and password. Cookies also help us improve your experience and more prominently display goods and services that might interest you.
Google Analytics. We may share your information with Google Analytics to track and analyze the use of the Services. To opt out of being tracked by Google Analytics, visit https://tools.google.com/dlpage/gaoptout.
5. HOW LONG DO WE KEEP YOUR INFORMATION?
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law.
6. HOW DO WE KEEP YOUR INFORMATION SAFE?
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, no electronic transmission over the Internet can be guaranteed to be 100% secure.
Bay Area Vital Link uses reasonable precautions to keep the personal information you disclose both in your browsing and your purchases. We only release this information to third parties we believe share our commitment to privacy. However, we are not responsible for any breach of security or for the actions of these parties.
7. LINKS TO OTHER SITES
This website may contain links to other sites. Bay Area Vital Link is not responsible for the privacy practices of other sites. We encourage you to be aware of when you leave our site and to become familiar with the privacy policies of each website that collects personally identifiable information.
8. DO WE COLLECT INFORMATION FROM MINORS?
We do not knowingly collect, solicit data from, or market to children under 18 years of age. If you become aware of any data we may have collected from children under age 18, please contact us at asher@vital-link.com.
9. WHAT ARE YOUR PRIVACY RIGHTS?
You may review, change, or terminate your account at any time.
Withdrawing your consent: You have the right to withdraw your consent at any time by contacting us using the details in section 13 below.
Opting out of marketing communications: You can unsubscribe from our marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.
If you have questions or comments about your privacy rights, you may email us at asher@vital-link.com.
10. CONTROLS FOR DO-NOT-TRACK FEATURES
We do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.
11. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you, correct inaccuracies, get a copy of, or delete your personal information.
Your rights include: right to know whether or not we are processing your personal data, right to access your personal data, right to correct inaccuracies, right to request deletion, right to obtain a copy of your personal data, right to non-discrimination for exercising your rights, and right to opt out of targeted advertising.
To exercise these rights, contact us at asher@vital-link.com, call 510-338-3466, or visit https://vital-link.com/contact-us/.
California “Shine The Light” Law. California residents may request information about categories of personal information we disclosed to third parties for direct marketing purposes. Submit such requests in writing using the contact details in section 13.
12. DO WE MAKE UPDATES TO THIS NOTICE?
Yes, we will update this notice as necessary to stay compliant with relevant laws. We may update this Privacy Notice from time to time and will indicate the updated date at the top of this notice.
13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may contact us at:
Bay Area Vital Link, Inc. 6529 Telegraph Ave Oakland, CA 94609 United States Email: asher@vital-link.com Phone: 510-338-3466 Website: https://vital-link.com/contact-us/
14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
Based on applicable laws, you may have the right to request access to the personal information we collect from you, correct inaccuracies, or delete your personal information. To submit a request, please contact us using the details in section 13 above.
